Top 5 Marketing Best Practices for Ecommerce
The digital business landscape is ever-evolving, which makes it imperative for entrepreneurs to stay competitive with forward-thinking marketing strategies and industry-specific resources.
1. On-page SEO
When designing your website, it’s important to employ a user-friendly e-commerce design with powerful visuals and high-quality images. You should have keyword optimization in mind for all written content across the site, whether it be in product descriptions, landing pages, or even the navigation bar.
Make sure your website is optimized for mobile devices, so the user experience is reliable and consistent.
2. Utilize content taxonomy
Classify and organize content so it’s easy to search, and easier for you to predict how users will find your content. This makes it easier for visitors to understand and navigate, making the chance of conversion and customer retention much higher.
3. Offer convenient payment options
The easiest way to lose a customer is by complicating the payment process. If a user has made it all the way to the checkout page, the last thing you want them to do is abandon their cart due to a lack of payment options.
You should only use secure e-commerce hosting solutions that offers a range of e-commerce payment gateways including credit cards, PayPal, Apple Pay, Google Pay, and even payment plans.
eCommerce payment platforms like Affirm allow buyers to pay in installments, making your products and services more accessible to people who can’t afford to pay in full.
4. Optimize your email marketing strategy
No matter how many email subscribers you have right now, there’s always room for more. Email marketing allows you to reach potential customers who aren’t actively seeking your products or services online.
It’s important to develop a strategy for growing your subscribers, whether that’s through a discount code for providing an e-mail address, a giveaway, or social media posts.
You can also set up your automated email marketing to send a follow-up email after cart abandonment to try and save the conversion. Sometimes all it takes is a gentle reminder to get a new customer through the checkout.
5. Publish an up-to-date blog
Blogs help increase traffic and conversion rates, driving sales and getting more eyes on your products and services. You might have the best product offerings in your category, but if your target audience is finding other brands before you, you’re still going to miss out on those conversions.
Decide on a publishing schedule, assign employees to the task, or outsource work from a freelancer, and then get to your keyword research. Depending on the size of your organization, you might be able to handle the output in-house but don’t be afraid to work with a freelancer.
Sometimes it’s better to let your existing employees focus on the projects they’re already working on and have a dedicated writer to ensure you can put out a constant stream of content.
Final takeaways
Make sure your marketing team is always keeping up with industry trends and doing competitor research to ensure your website and processes are optimized. One of the best ways to set your team up for success is by working with an consultant like Prime Summit Solutions.
With a proven track record of launching e-commerce businesses into success and helping entrepreneurs build empires, you can bring your best ideas to the table and let us take care of the rest.
